Channel Marketing

The Challenge With Channel Marketing
Over the past 15 years or so we have worked with some of the world’s leading market vendors in the high technology industry, and so we understand the challenges that can often face channel partners, resellers and service providers when it comes to Vendor MDF programs; otherwise known as market or marketing development fund programs.


MDF programs and channel marketing activities are hugely beneficial to both the partner or reseller and the vendor and so it’s not one to be skipped over. Here’s why.

Vendors often contribute a portion of their marketing budget to fund co-branded channel activities meaning their brand portfolio reaches a wider audience with less strain on resources. And on the contrary, partners and resellers benefit from this budget contribution (for obvious reasons). It’s also worth noting that partners and resellers can potentially benefit from greater rebates when their sales numbers increase due to the additional marketing activities. Win-win.

However, multiple vendors, countless complex products and limited resources mean that MDF marketing is often pushed to the bottom of the priority list for partners and resellers. But a good marketing program can improve your brand image, raise your company’s profile and drive business growth. 

This is where the team at can help.

MarketEdge Channel Marketing Services

Vendors are awash with resources and content for channel partners and resellers to utilise but it’s taking the time to understand their promotions, marketing campaigns and MDF programs that can be the real challenge.

With our in-depth experience in the tech industry and channel marketing, will help to drive your marketing strategy and activities, allowing you to focus on the sales and technical aspects of your business. 

We will complete a marketing audit and assess what’s working and what’s not working within your current marketing portfolio. We will then work with you to create a full marketing strategy for your company. offers complete end-to-end channel marketing solutions for resellers and service providers in the technology industry. We will review your key vendors and their MDF programs and guidelines so that we understand how they can be leveraged to maximize your marketing investment.

We will plan, execute and manage all or part of your marketing activities and act as a consultant to your existing marketing resource (if there is one) and provide ongoing support and training as required. Additionally, MarketEdge will provide reporting and analysis on all marketing campaigns and manage vendor MDF requests and claims where necessary.

If you wish to find out more about potential channel marketing solutions for your business contact us at

talk to us about b2b marketing requirements today


Roo East, Ardnacrusha, Co. Clare, Ireland.