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Ah the wonderful world of digital marketing. Everyone’s talking about it and everyone’s doing it, right? Wrong. Lots of businesses are doing ‘stuff’ but in many cases it’s not targeted, and there’s no plan behind it. They’re taking the ‘Spray and Pray’ approach – target everyone and get no-one. It might work in the short term but realistically if you want to reap the rewards then you need a strategy, and a good one at that!
If you’re not sure where to start, or you’ve been doing some email marketing and some social media, and it’s not really coming together, then let us help you.
We will work with you directly to create a plan that’s specific to your audience and your unique offer so you can start attracting the clients your business really needs.
Susan specialises in crafting distinctive messaging that stands out and works one on one with her clients to identify a specific suite of digital marketing strategies to deliver that message to the right audience, at the right time.
"Digital marketing is a science and the key to success is consistency, messaging, and being in the right place at the right time."
The beauty of digital marketing is the ability to track and measure every effort in your marketing and the speed of which you can easily adapt your campaigns based on that data. Not only this, but with the ever-increasing digital age we live in, the ability to get in front of your audience and engage directly with your fans, means you can deliver a far better service to your customers.
For a long time, traditional advertising e.g. print, media etc. created an unintentional disconnect between brand and consumer. Why? Because there were no direct lines of communication between them. The reason digital marketing is so popular, is because it has removed that barrier and created an opportunity for brands to speak directly to consumers and vice-versa.
Love it or hate it, but the advent of social media has changed the way in which we interact with consumers and brands and it has played a huge role in improving customer service. This is the case for every industry, and the way in which we use the internet (either as consumers or in executive roles) shows us why having a digital marketing strategy is crucial to the success of businesses today.
When considering the long-term performance and prosperity of your business, putting a marketing budget and plan in place is one of the most important components of the overall business strategy. By keeping in touch with your current customers and getting your brand in front of your target audience, you can make sure you’re right there when they need you most. This is where we can help you.
Good to know: We at MarketEdge.ie take great pride in our work and in the results our clients achieve. We create bespoke campaigns and engaging marketing plans ensuring you are getting the most out of every hour (and let’s face it, Euro) spent.
To find out more about how MarketEdge.ie can grow your business using digital marketing, get in touch with us now using the contact us form or send us an email (we love a good email) at Hello@MarketEdge.ie
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